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Real Madrid World

How it all happened

Bringing the Mullenlowe MENA brief to life, the Whereisthis Community produced and directed an epic commercial for Real Madrid World, the first ever football-themed park at Dubai Parks and Resorts.

The Concept

While on a guided tour with his family at the famous Bernabeu Stadium in Madrid, Spain, a young Spanish boy picks up the iconic Real Madrid jersey and is magically transported to the brand-new Real Madrid World Park in Dubai. Along with his family, he experiences the park’s thrilling rides, activities, entertainment, delicious food, and even plays in a football match. At the end, the boy returns to the present moment. With a smile, he hands the jersey to another young boy and says, “It’s your turn to play.”

The Campaign

This TVC is a perfect example of how Whereisthis leverages its Community. The director, DOP, and DIT are all Whereisthis Community members. The behind-the-scenes footage, editing, sound design, and all marketing collateral were created by various members of our Community. Click to watch this exhilarating story come to life.

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